ABOUT OUR COMPANY
We are a one-stop destination for middle and lower-middle income India. We curate a diverse range of merchandize through our portfolio of own brands and third party brands to fulfil the aspirational and daily needs of consumers with a clear focus on variety, affordability, quality and convenience. We offer products across three major product categories, i.e., apparel, general merchandise and fast-moving consumer goods, through a pan-India network of 626 Vishal Mega Mart stores (as of June 30,2024) and our Vishal Mega Mart mobile application and website.
Our apparel category comprises exclusively of our own brands with a range of apparel for all members of a family. Our product portfolio includes product ranges across t-shirts, shirts, denim, athletic and leisure wear, night wear, innerwear, western wear, formal wear, and ethnic wear for men, women, children, and infants. We prioritize fashionability, speed-to-market, functionality and feel by identifying latest global and Indian fashion trends and making products of our own brands available at affordable prices.
Our general merchandize category comprises our own brand and third party brand products ranging across home appliances, crockery and utensils, home products and furnishings, toys, stationery, travel products and footwear, among others. The key principles driving our product curation in this category are product innovation and market trends, while maintaining a focus on quality, reliability and affordability.
Our fast-moving consumer goods category comprises our own and third party brand products across the packaged food, staples and non-food categories. Within this category, we offer food products such as biscuits, savoury snacks (namkeen), noodles, tea, coffee, staples such as mustard oil, soya oil, clarified butter (desi ghee) and spices, and non-food products such as baby diapers, hair oil, sanitary pads and handwash, among others. We aim to make aspirations affordable with a focus on offering a large variety of quality products catering to consumer preferences.