OUR MISSION AND VISION
1. Expand our Pan-India Store Network
We believe that there is significant potential for further expansion of our pan-India store network, and intend to expand our store footprint by entering new cities and towns and strengthening our presence in existing cities and towns through our established store rollout model.
Entering New Cities and Towns: We aim to continue expanding our store footprint to cities and towns having a population exceeding 50,000.
Strengthen Presence in Existing Cities and Towns: There is significant potential to continue to enhance penetration within our existing cities and towns. We therefore aim to increase the number of stores in the cities and towns wherein we already have our presence.
2. Drive Same-Store Sales Growth through Multiple Initiatives
We aim to drive same-store sales growth through several complementary initiatives including expansion of our product portfolio, expansion of our hyperlocal offering, leveraging technology and data obtained from our loyalty program, and enhancing the in-store experience at our stores.
Expansion of our Portfolio: We aim to continue to introduce new products and own brands and increase the span and penetration of our existing own brands, thereby enhancing our proposition to our consumers.
Expansion of our Hyperlocal Offering: We aim to expand our hyperlocal offering to all our stores through our mobile application and website.
Leverage Technology and Data Obtained from our Loyalty Program: We aim to continue to leverage technology to enhance consumer engagement and drive sales. We seek to achieve this by implementing insights derived from analyzing consumer buying behaviors and journeys to drive recommendations and promotions, facilitate cross-sell as well as up-sell of products, and enhance the overall shopping experience for our consumers.
Enhanced In-store Experiences: Our approach to enhancing in-store experiences includes multiple ongoing initiatives such as improving store ambiance through visual merchandising and lighting, and improving the checkout process, among others.
3. Commitment to Consumer Centricity: Aspirational, Affordable and Accessible
We are committed to placing consumers at the heart of our operations, ensuring that our offerings are aspirational, affordable, and accessible to all segments of society. Our strategies are designed to meet the evolving needs and preferences of our diverse customer base.
4. Driving Cost Efficiencies Across our Operations
We will continue to drive cost-efficiencies across our operations through multiple initiatives:
Reduce Store Operating Costs: We aim to implement processes to minimize loss and wastage of inventory.
Continue to Optimize our Supply Chain: We aim to achieve sourcing efficiencies and optimization by leveraging economies of scale and the cost-effective procurement of raw materials from suppliers and finished products from our vendors.
Continued Use of Technology and Operating Leverage: We aim to deploy technology and achieve operational efficiency through automation and data-driven insights.
Further Grow our Own Brand Portfolio: We aim to grow our portfolio of own brands and product offerings under such brands based on evolving consumer preferences and aspirations, offering a better value proposition to consumers.
Drive Focused Marketing Efforts: We aim to optimize returns on our marketing expenditure by expanding our store presence within current markets, attaining economies of scale.